A Little About Us.

Lisa & Megan Morales

Purple Elephant Group wasn't built because we wanted to start another bookkeeping company.

It was built because we've both owned businesses, made mistakes, asked hard questions, and learned firsthand how overwhelming the financial side of running a business can be.

We believe business owners deserve more than someone who organizes transactions once a month.

They deserve a partner who helps them understand their numbers, make smarter decisions, and build businesses that last.

That's exactly why we're here.

"You don't have to have it all figured out. You just have to keep moving forward."

— Megan Morales

"Progress beats perfection. Every single time."

— Lisa Morales

Our
Story

We Built Purple Elephant Because We've Been There.

Purple Elephant Group was built from real business experience, not just accounting textbooks.

Between the two of us, we've owned businesses, navigated the ups and downs of entrepreneurship, questioned pricing decisions, worried about cash flow, and learned firsthand how overwhelming it can be to make financial decisions without the right guidance.

We know what it's like to wear every hat in your business. To celebrate a big sales month only to wonder where the money went. To second-guess pricing, hiring, and every major decision along the way.

That's why Purple Elephant is different.

We're not here to simply organize your books.

We're here to help you understand your numbers, make confident decisions, and build a business that's profitable, sustainable, and built to last.

Whether you're looking for strategic guidance, bookkeeping support, or someone to help you make sense of it all, our goal is the same:

To help you replace guesswork with confidence.

Our Highlights

At Purple Elephant Group, we bring a wealth of experience and passion to help small businesses thrive. Our team’s background spans years of dedication, hard work, and recognition across various industries. Here are some of the awards and honors that showcase our commitment to excellence.

Megan Morales

Pinks Popcorn, Family Business
- Best of SA
Cereal Killer Sweets, Owner
- Best of SA
- Covid Community Relief

Lisa Morales

Sugar Hill Bakery, Owner
- Best of The Knot (2004-2007)
Haute Weddings, Owner
- Best of The Knot (2010-2019)
- The Knot Hall of Fame
- Antonian Award Winner
- Member of the initial team that established the prestigious Antonian Awards in 2015
- Espirit Awards
San Antonio Detours, Director
- Antonian Award Winner

Have Questions?

Email us at Megan@PurpleElephantGroup.com