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How to Find Your Ideal Customer (Without Trying to Please Everyone)
Confessions of a Business Owner | Confession #2 When I opened the doors to Cereal Killer Sweets, I inherited more than a bakery. I inherited expectations. The previous tenant had built a wonderful bakery around beautifully decorated sugar cookies and small, classic cookies that sold for a $. She had many loyal customers, and naturally, many of them walked through my doors expecting the same experience they had always known. There was just one problem. That wasn't the bakery I
4 min read


Confessions of a Business Owner: Why My Business Wasn't Profitable (And What I Learned)
Confession #1: I Thought More Customers Would Solve Everything If you had asked me a few years ago what my biggest problem was, I wouldn't have hesitated. "I just need more customers." I said it all the time when I owned my bakery. It felt like the answer to everything. More customers meant more orders, more orders meant more money, and more money meant all the stress would eventually disappear. At least, that's what I believed. Then the orders started pouring in. We were shi
4 min read


Now Offering Specialized Bookkeeping for Contractors and Franchises
Contractors were losing track of job costs. HVAC businesses were drowning in parts invoices. Franchise owners were overwhelmed by royalty reporting.
2 min read
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