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How to Price Products Without Guessing | Confessions #4 When I first started selling cookies, there was one piece of pricing advice I heard over and over again. Charge $1 per ounce. Five-ounce cookie? $5 Six-ounce cookie? $6 Simple right? Honestly, it’s not terrible advice... if every bakery is running the exact same business. The problem is, they aren’t. One bakery is baking from home. Another is paying commercial rent. One uses premium chocolate. Another buys whatever is on

You've Already Paid for Your Product | Confession #3 One of my favorite questions to ask business owners is why they charge what they charge. Almost every time, I get some version of the same answer. “I don’t know... I just don’t think I’d pay that much.” “I’d never spend $30 on a candle.” “I’d never pay $75 for a tumbler.” “I could never charge $6 for a cookie.” Every time I hear it, I smile. Not because they’re wrong. Because I think they’re asking the wrong question. Pizza

Confessions of a Business Owner | Confession #2 When I opened the doors to Cereal Killer Sweets, I inherited more than a bakery. I inherited expectations. The previous tenant had built a wonderful bakery around beautifully decorated sugar cookies and small, classic cookies that sold for a $. She had many loyal customers, and naturally, many of them walked through my doors expecting the same experience they had always known. There was just one problem. That wasn't the bakery I