Free and Inexpensive Marketing Ideas to Boost Sales and Retain Customers for Restaurants and Bakeries

As a restaurateur, you know that bringing customers through the door and ensuring they return requires a creative mix of marketing and customer engagement. You don't have to break the bank to promote your business and build long-term relationships. Here are some free and inexpensive marketing ideas to boost sales and keep your customers coming back for more.

1. Host Networking Events or Happy Hours

Organizing a casual networking event or happy hour is a great way to engage your community and attract new customers. You can offer light appetizers to keep costs down but feature specials on additional menu items or drinks to encourage spending.

Example: Partner with a local business group and host a monthly networking happy hour. Promote it as a place for small business owners or local residents to connect, while enjoying discounted drinks and exclusive appetizers.

2. Include Discounts or Promotions on Business Cards

Turn your business cards into a tool that drives customers to return. Offer a small discount or free item with a purchase when they present the card on their next visit.

Example: Add a "10% off your next visit" or "Buy one pastry, get one free" on the back of your business cards. This encourages customers to not only hold onto your card but also use it to return and take advantage of the special.

3. Show Appreciation to Your Social Media Fans

Recognizing customers who consistently support your business on social media is a great way to build loyalty. Whether they’re sharing your posts, commenting, or liking, it’s worth celebrating their dedication.

Example: Once a month, pick a "Fan of the Month" from your social media followers—someone who actively engages with your posts. You can reward them with a free dessert, appetizer, or a small gift certificate to show your appreciation.

4. Date Night Specials with Prix Fixe Menus

Promote special date nights with a prix fixe menu, offering a set course at a reduced price. This not only simplifies the dining experience but can also encourage couples to spend a night out without worrying about fluctuating costs.

Example: Every Friday, offer a three-course meal for two at a special price. Include a glass of wine, appetizer, entrée, and dessert to make it feel like a complete experience without the overwhelming options of an à la carte menu.

5. Collaborations and Weekend Markets

Collabs with other local businesses or hosting weekend pop-up markets at your location can draw in new foot traffic. Partnering with other small vendors creates a community event atmosphere and helps you reach new audiences.

Example: Partner with local artisans, farmers, or craft vendors and host a small market in your parking lot or outdoor space. Offer specials on coffee, baked goods, or snacks for the crowd while they shop.

6. Highlight Family-Friendly Features and Curb Appeal

Families are a key demographic, so making your restaurant or bakery family-friendly can be a strong draw. Promote things like kid-friendly menus, easy curbside parking, or a welcoming outdoor space. Small details like a kid's corner or quick service can make a big difference to parents.

Example: Advertise your kid’s menu or a "Kids Eat Free" night, and promote convenient parking or outdoor seating on your social media and website to attract parents looking for easy dining options.

7. Fast and Friendly Service

In a world of fast-paced living, customers appreciate quick, efficient service. Ensure your waitstaff are attentive and friendly. Make this a key part of your marketing by emphasizing your short wait times or speedy service.

Example: Create a social media post or flyer promoting your "quick bite" options for busy people. Highlight meals that can be ordered and served within a short time, perfect for lunch breaks or after-school snacks.

By implementing these free or low-cost marketing strategies, you can not only attract new customers but also create lasting relationships that lead to customer retention. Whether it's recognizing your loyal customers or hosting engaging community events, these ideas are sure to help you grow your restaurant or bakery business without a hefty marketing budget.

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Which QuickBooks Online Subscription is right for your business?

Managing your finances effectively is crucial for business success, and QuickBooks Online offers a range of subscriptions designed to meet the unique needs of businesses of all sizes. In this newsletter, we’ll guide you through the different levels of QuickBooks Online subscriptions to help you choose the perfect fit for your business.

1. QuickBooks Online Simple Start: Ideal for Sole proprietors and new businesses. Features:

• Track income and expenses

• Create and send invoices

• Capture and organize receipts

• Manage sales tax

• Run basic reports

2. QuickBooks Online Essentials: Ideal for Small businesses with multiple users. Features:

• Includes all Simple Start features

• Manage and pay bills

• Track time

• Multiple users (up to 3)

• Enhanced reporting

3. QuickBooks Online Plus: Ideal for growing businesses with diverse needs. Features:

• Includes all Essentials features

• Track project profitability

• Inventory tracking

• Manage 1099 contractors

• Multiple users (up to 5)

4. QuickBooks Online Advanced: Ideal for larger businesses and advanced financial needs

Features:

• Includes all Plus features

• Business analytics and insights

• Manage employee expenses

• Batch invoices and expenses

• Custom user permissions

• Dedicated account manager

• Multiple users (up to 25)

If you need assistance determining the best subscription for your business or have any questions, feel free to contact us. We’re here to help you make the best choice for your financial management needs.

Wondering If You Should Outsource Your Bookkeeping?

Growing a business is an exciting journey, but it comes with its own set of challenges. One effective strategy to overcome these hurdles and scale efficiently is outsourcing. Let's explore how outsourcing your bookkeeping can be a game-changer for your business, allowing you to focus on what you do best while experts handle the rest.

1. Outsourcing allows you to tap into a pool of specialized talent without the overhead costs of hiring full-time employees. Whether it's accounting, IT support, marketing, or customer service, you can find experts to manage these tasks efficiently and professionally.

2. Hiring and training new employees can be expensive and time-consuming. Outsourcing helps reduce costs by converting fixed costs into variable ones. This means you only pay for the services you need when you need them, freeing up capital for other critical areas of your business.

3.Outsourcing providers are often industry experts who bring best practices and the latest technology to the table. This can lead to improved processes and efficiency, allowing your business to operate more smoothly and effectively.

4. By outsourcing non-core functions, you can concentrate on what you do best—growing your business. This focus can lead to increased productivity, innovation, and a stronger competitive edge in your industry.

5. As your business grows, your needs will change. Outsourcing offers the flexibility to scale services up or down based on your current demands. This agility ensures that you can adapt quickly to market changes and business opportunities.

6. Outsourcing can also contribute to a better work-life balance for you and your team. By offloading time-consuming tasks, you can reduce stress and create a healthier work environment, leading to higher job satisfaction and retention rates.

If you're considering outsourcing your bookkeeping for your business, we're here to help. Our team can connect you with the right partners to meet your needs and support your journey to success.

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