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couple business owners

Running a business with your spouse... or your mom is like embarking on a wild, thrilling rollercoaster ride—full of ups, downs, and the occasional loop-de-loop that leaves you questioning your life choices. But hey, what's life without a bit of excitement? Let’s dive into what the do's and don'ts are.


Do's


Create the Dream Team

The best part of working with your spouse is that you’re both moving in the same direction. You share the same dreams and goals, and that can be incredibly motivating. Plus, you can high-five each other when you finally nail that big contract.


Trust and Communicate Like Mind Readers

You know each other inside and out, making communication a breeze and strengthening communication and trust. Sometimes, all it takes is a look to know what the other is thinking. Just try not to freak out your employees with your uncanny mind-reading skills. 


Take Advantage of Flexibility and Have Fun

You know each other's strengths and weaknesses, so you can adapt roles to suit your talents. This makes for a more flexible work environment. And let's face it, who else would let you take a conference call in your pajamas?


Celebrate Together

Building something together can be incredibly fulfilling. The shared experience of creating and growing a business can bring you closer together and provide a sense of accomplishment that you both cherish. Plus, you always have someone to share a celebratory glass of champagne with—even if it's just in your living room.


Enjoy Cost Savings

Running a business together can save you a ton of money. You don’t have to pay someone else’s salary, and who needs a fancy office when your kitchen table does the trick? Just don’t forget to move the cereal boxes out of your next TikTok video.


Don'ts


Blur Personal and Professional Lines

When you’re married to your business partner, work talk can sneak into every corner of your life. Dinner table discussions, date nights, even pillow talk can turn into impromptu board meetings. It's like having a permanent "Take Your Work Home" day. Pro tip: try not to argue about inventory levels over spaghetti.


Let Decision-Making Drama Take Over

When both partners have strong opinions about the direction of the business, conflicts are inevitable. Disagreements over major decisions can lead to tension and affect both the business and the relationship. Who knew deciding on a new product could feel like negotiating a peace treaty? Finding a balance and learning to compromise is crucial.


Stress Over Finances Alone

Running a business inherently involves financial risks. When both partners are invested in the same business, the financial strain can impact the entire household. This can add pressure to the relationship, especially during tough economic times.


Overlap Roles Without Clarity

It’s easy to step on each other’s toes when you’re both wearing all the hats. Setting boundaries can prevent either of you from accidentally becoming one terrifying super-boss. Plus, overlapping duties can lead to misunderstandings and inefficiencies. It's important to play to each other's strengths and delineate tasks to avoid stepping on each other's toes.


The do's and don'ts of running a business with your spouse

or a family member can be a wild ride, but by working together towards a common goal, you can create a thriving business and a stronger relationship. Embrace the do's, navigate the don'ts, and always keep a sense of humor handy. After all, laughter is the best medicine for everything—even business blunders.



Need help coming to an agreement? Sometimes a fresh perspective is all you need to gain clarity on the GOAL. We can help you work through the kinks.




business saving tips

Summer is here, and it's the perfect opportunity to revamp your business strategies and boost your savings. Here are some tips and strategies to help business owners maximize their savings this season.


1. Streamline Your Operations: Analyze your current processes and pinpoint areas where you can eliminate waste. Implementing automation tools can save both time and money, allowing you to focus on expanding your business.


2. Capitalize on Seasonal Promotions: Summer is ideal for running special promotions to attract new customers. Consider offering limited-time discounts, bundle deals, or loyalty rewards. These seasonal sales can boost revenue and enhance customer engagement.


3. Plan for Tax Savings: Review your financial statements and consult a tax advisor to identify potential deductions and credits. Proper planning can minimize your tax liability and keep more money in your business.


4. Invest in Employee Training: Enhancing your team's skills can lead to increased efficiency and innovation, ultimately boosting your bottom line.


5. Monitor Cash Flow: Keep a close watch on your cash flow to ensure you have sufficient liquidity to cover expenses. Consider creating a cash flow forecast to anticipate potential shortfalls and make informed financial decisions.


6. Review Your Budget: Review your budget and make necessary adjustments. Evaluate your spending and identify areas where you can cut costs or reallocate resources for better returns.


Need help managing your finances this summer?




raise your prices

As a business owner, knowing when to adjust your pricing can be challenging and is oftentimes scary at how your customer will react. Raising prices can be a powerful way to boost revenue, but it's best to ensure your business is ready for this change. Here are three key indicators that it might be time to raise your prices:


  • One clear sign that you’re ready to raise prices is high demand and capacity strain. If your business is consistently overbooked or you have a long waiting list, it’s a sign that your services or products are in high demand. This indicates that customers value what you offer and are likely to accept a price increase. Additionally, if your team is constantly working at full capacity and struggling to keep up with demand, it may be time to raise prices. This can help manage demand while ensuring you are adequately compensated for your hard work.

  • Another indicator is the enhanced value and offerings of your products or services. If you’ve recently upgraded your products, added new features, or enhanced your services, it’s reasonable to adjust your pricing to reflect the added value. Consistently receiving positive feedback and testimonials can indicate that customers recognize and appreciate the quality and value you provide. This often justifies a higher price point.



  • Finally, consider rising costs and industry standards. If your costs for materials, labor, or overhead have increased, raising your prices can help maintain your profit margins. Additionally, evaluate your pricing against competitors in your industry. If you offer superior value but your prices are significantly lower than the market average, it might be time to adjust your rates.


When implementing a price increase, it's important to communicate clearly with your customers. Explain the reasons for the price increase and highlight the value they will continue to receive. Raising prices can be a strategic move to enhance your business’s profitability and sustainability. 


Need clear financials to make informed decisions about your pricing? Our professional bookkeeping services can help you keep your finances organized and transparent. Contact us today to learn how we can support your business.



Have Questions?

Email: Megan@PurpleElephantGroup.com

Phone: 210-665-4388

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Service Areas:

Greater San Antonio Area, New Braunfels, Boerne, Austin, Kyle, Buda, Round Rock, Georgetown, Lytle, Houston, Katy, Sugarland, Dallas, Ft. Worth, Arlington, Waco, Central Texas

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